La Bella

Trust Your Beauty with La Bella^®

Recognized as the #1 Hispanic brand in styling and beauty products, La Bella^® has over 30 years of providing superior performance products with salon quality formulations. Offering a full line of styling, skin, hair and body care products, The La Bella^® brand started from humble beginnings in the mid-70s when Cuban immigrant Al Rodriguez founded the company with a focus on vitamins. In 1988, Rodriguez recognized a need for protein- and vitamin-rich hair care for the Latin community and La Bella^®beauty was born.

The original La Bella^® products were cherished for their ability to strengthen hair and provide a beautiful glowing luster which quickly made them a favorite in the Hispanic community. Over the years, the La Bella^® product line grew as we maintained a close relationship to our loyal consumers to create the best products possible. It is because of this close relationship that La Bella^® became the leading Hispanic beauty and personal care brand it is today.

We thank you for your overwhelming support over the years and look forward to many more.