Barlean's Superfruit Greens Strawberry Kiwi 9.52 oz

Barlean's Superfruit Greens Strawberry Kiwi 9.52 oz is the absolute easiest and most delicious way to fuel your family's vitality and energy with the antioxidant power of more than 8 servings of fruits and vegetables.

• Perfect super-nutrition for the whole family - kid's love it!
• More than 60 super foods and supplements
• Delicious All-Natural Strawberry-Kiwi Flavor
• MEGA 8,000 ORAC antioxidant value per serving
• Perfect replacement for sugar-laden juices and sodas.
• Dairy and Soy-Free

Every whole food ingredient in Barlean's Superfruit Greens is carefully selected, responsibly grown and third party tested to guarantee the absolute highest quality and purity.

Frequently Asked Questions

How do I know my liquid oil product is fresh?
Each bottle of Barlean's oil has two dates located on the side of the label. The first date (the Fresh Press date) will tell you when that particular bottle of oil was made and the second (the Freshest Before date) will tell you when the bottle should be opened by in order to maintain full potency, optimal taste and freshness. You may open the bottle as late as the second date and still have eight weeks in which to use the product at full potency.

Who tests Barlean's products for purity and potency?
All product batch-testing for potency and purity are done at recognized certified, third-party testing laboratories. This includes testing for fatty-acid composition as well as very in depth testing for all possible contaminants.

How can I be assured of the quality of Fresh Catch Fish Oils?
their entire line of Barlean's Fresh Catch Fish Oils is IFOS (International Fish Oil Standards) certified at the highest possible rating of 5 Stars. This 5 star rating comes after careful testing of their products by their extensive, third-party lab for specific potencies of EFAs and for any possible detection of all contaminants-including heavy metals, all PCBs, furans and dioxins.

Barlean's Fresh Catch Oils are all also CRN (Council for Responsible Nutrition) Monograph compliant. The CRN is a Washington based trade association. The CRN developed a specific monograph for Omega 3 products which set quality standards/limits of environmental contaminants within fish oils.

They are also GISSI study compliant which is an optimal dosing-standard, regarding potency and daily requirements.

How is freshness preserved in Fresh Catch Fish Oils?
Barlean's features a freshness system called "Five Layer Oxidation Protection" that protects their fish oil from the detrimental effects of heat, peroxides, oxygen and light.

Five Layer Oxidation Protection System:

• Fresh Catch Processing Technology ensures their oil is free from the damaging effects of heat, light and oxygen.
• Black Opaque Bottles and Caramel-coated capsules suppress light induced oxidation.
• Nitrogen Flushed Bottles suppress oxygen-induced oxidation.
• FreshLok Anti-Oxidant Protection suppresses peroxide-induced oxidation.
• Recommended Refrigeration for Liquids suppresses heat-induced oxidation.

Regarding FLAX OIL, is color an indicator of freshness?
No, color is not an indicator of the freshness of flax oil, or any seed oil. If you have chosen to use their Highest Lignan Flax Oil, expect the oil to range from a medium brown to almost licorice in color due to the seed particulate included in the oil. Please be sure to shake the bottle well, since the particulate does tend to settle rapidly. Sometimes you may need to stir the lignan oil in order to get the particulate lifted from the bottom, especially if the bottle has been sitting upright, undisturbed for a long period of time. These instructions are noted on the bottle. You may want to store the bottle on its side or upside down in order to help the particulate be more easily dispersed. If you have chosen their clear Flax Oil, expect the color to range from bright yellow to golden amber.

Suggestions for Using Liquid Oils Can I add Barlean's oils to hot foods or use them for cooking?
They do not suggest using Omega-3 oils in high-heat cooking. Instead, add your oil to foods that are already cooked or reheated to avoid any possibility of adversely affecting the Omega-3s. The oil can be safely added to foods that are table ready and certainly add them to your Smoothies or Protein Drinks.

They do suggest that you use Barlean's Coconut Oil for culinary purposes! It provides a great alternative for butter and the usual Omega-6 dominant oils such as sunflower, safflower and corn oils that are often used in cooking.

Should I keep the liquid oils in the refrigerator?
Barlean's Flax oil, fish oils and Omega Swirls should be refrigerated in your home. Barlean's Coconut Oil can be kept right on your counter or in the cupboard-no refrigeration is needed.

Where can I get some ideas for using the oils in recipes?
Go to the Recipes section of their website for some great ideas!

Am I able to give my pet the same oil that I am using for myself?
Yes, if you are using the regular Flax Oil or the Highest Lignan Oil you may certainly share it with your pet. The recommendation is 1 teaspoon for every 25 lbs. of body weight for your pet. They also highly recommend Barlean's Flaxseed Oil for Animals, which has been formulated specifically for pets with the valuable Omega-3 fatty acid they require for optimal health.

They do not recommend Omega Swirls for your pets. They list this on the labels of all Omega Swirl products. This is due to the fact that xylitol is used as a sweetener in their Omega Swirls, which can be problematic for canines.

About Barlean's

Barleans - History
An American Success Story: The Barlean's Farm, Fishery, and Organic Seed Mill

Ferndale, WA
The 42-acre Barlean's farm in Ferndale bustles with activity. Trucks from as far away as Canada and the Dakotas pull up to deliver flax seed, forklift drivers haul pressed flax meal into storage containers for recycling as cattle feed, while inside fresh pressed flax seed oil is bottled, labeled and rush shipped to health stores around the country. The phones ring endlessly at the Barlean's farm, as hundreds of orders for Barlean's organic oils pour in from health store retailers daily, retailers who insist upon fresh-pressed-on-demand organic oils for their customers.

What's driving all this activity on the Barlean's family farm in Ferndale? The realization that 8 out of 10 Americans are deficient in essential fats, called Omega-3 fatty acids. The health consequences of this nutritional deficiency are extensive. Health authorities, such as Artemis Simopoulos M.D., author of The Omega Plan, indicates disorders such as heart and blood vessel disease, eye problems such as dry eyes and macular degeneration, mood and behavior problems such as attention deficit disorder and hyperactivity, autoimmune disorders such as arthritis, diabetes and lupus, skin problems such as psoriasis, and even cancer, may materialize from this common nutritional deficiency.

Dr. Simopoulos indicates as many as 22 percent of Americans show no detectable amounts of essential Omega-3 fatty acids in their tissues. It's a staggering problem exacerbated by the current trend toward non-fat or low-fat foods. Some fats, such as from flax and fish, are required for good health, for the production of hormones, for communication between cells, to maintain memory and control body fluids.

Barlean's: Fish before flax 
While many dairy and agriculture farms abound in Ferndale, the Barlean's farm was always a base station for Dave and Barbara Barlean's fishing enterprise. Since 1972 the Barlean's fishery has offered fresh fish to community residents. Dave Barlean found ways to get fish to consumers within hours after off-loading his fishing boat. Fish labeled "fresh" in food stores were already four or five days old. Consumers knew the difference and were willing to pay for Barlean's freshness. Using what would be considered advanced telemarketing techniques for their time, Dave and Barbara Barlean set up a direct order concept. Consumers committed to purchasing fish before they were caught. A network of telephone clerks would alert consumers as to when the catch was being brought in and the location where they could pick up their orders. Temporary traffic jams were created every time Dave Barlean announced his boat was bringing a big catch ashore.

Fishing trade declines 
Today fishermen in Washington can no longer think of solely supporting their families by fishing. Fish stocks dwindled and stiff competition drove prices down. Environmental and political factors now severely restrict the amount of time fishermen are allowed to ply their trade. So Dave Barlean completely changed how reef net fishing was done. More fish were caught by a crew of just two men rather than the typical crew of four or five. The improved efficiency reduced costs and helped fishermen remain competitive.

Dave Barlean recognized fish were a renewable resource that had to be preserved, particularly endangered species of fish and sea mammals. Then Dave Barlean introduced live tanks on the fishing boats which made it possible to separate endangered species from the commercial catch. With this innovation fishermen in the Northwest were able to foster preservation of this natural resource rather than work against it. But even with all these innovations developed by Dave Barlean, the ability to make a living in the fishing trade was severely hampered.

Flax over fish 
Long about 1989 another member of the Barlean's family, son Bruce, had just finished a stint as a press operator for another producer of organic oils. Bruce would toil for hours pressing flax seed, even spending nights on a cot by the presses, just to keep up with production. He read up on the health benefits of Omega-3 fatty acids and would come home to tell his parents all about Omega-3 oils. Bruce was saddened by the fact he wouldn't be pressing flax seed any longer. Dave could tell how much his son loved his work. He then asked, "Do you think you could sell a barrel a week?" Bruce hesitantly nodded yes. That was enough for the resourceful Dave Barlean. "If people really need this stuff, we should provide it to them," said Dave. Dave and Barbara Barlean put their life savings into the project. It was a risk worth taking.

Barlean's freshness: built in from the beginning 
Bruce began telling his dad of the problems involved in pressing flax seed and Dave made mental notes of it all. As an accomplished metal worker and inventor, Dave put his mind to making flax seed oil instead of hauling in nets of fish.

Bruce explained the way flax was being pressed was crude and certainly not ideal. Overpressing was a problem. It produced a higher yield but it damaged the seed oil, increased the temperature, induced deterioration and resulted in a sometimes rancid taste. A gentler and kinder process was developed that yielded natural fresh taste. Other producers could only generate the same taste by filtering their oils. The nutritional value of organic oils is diminished by spoilage, so the quality and freshness of the oil is of major importance. "If the oil isn't gently pressed from the seeds the product starts out with some spoilage," says Bruce Barlean.

Off to Germany 
While Dave was working on developing the new flax oil processing technology, Bruce decided he wanted first-hand knowledge about the health benefits of flax seed oil. He flew to Germany to meet Dr. Johanna Budwig, world authority on the health benefits of Omega-3 oils, particularly as a treatment for cancer. "I brought some of our flax seed oil to Germany for Dr. Budwig to taste. At first Dr. Budwig seemed a bit suspicious of the fresh taste she experienced with the Barlean's product," says Bruce.

Despite a well nourished population, Americans are deficient in essential fats, particularly Omega-3 fats from flax and fish. Dr. Budwig soon endorsed the product and gave Barlean's the rights to reprint all of her books in the USA. Bruce knew that flax seed oil alone wasn't enough, he had to educate consumers about its benefits. Dr. Budwig made that possible.

Every good idea needs a sales force 
For the first couple of years Barlean's solely produced flax seed oil by the barrel for other suppliers. The Barlean's name didn't begin to appear as a consumer brand till 1992. Every good idea needs an army to spread the word, and Bruce found his army captain in Don Bodenbach of Progressive Health in San Diego, California. Bodenbach brought modern methods of marketing and merchandising to Barlean's. Progress was slow at first and the Barlean's family had to forgo taking profits out of the company. This gave the company the capital it needed to grow. Bodenbach recruited and trained a sales force and instinctively knew he had to educate consumers. Newsletters, books, tapes and other materials were massively produced to educate both health store owners and clerks as well as consumers. As the leading supplier of flax seed oil in the world, last year Barlean's sent out over 3 million copies of educational information. Growth in sales has been phenomenal says Bodenbach, who says Barlean's has lived up to its reputation as the "supplier of choice" for flaxseed oil.

Many competitors ship their products to distributors and then on to store shelves, so their flax oil may be weeks old by the time it gets to the consumer. Barlean's even insists its bottles of organic oils be replaced with fresh product after six months on the store shelf, while competitors typically have one-year dating. "Most of our stores order product twice a month which means consumers are getting product that is only days out of our presses," says Bruce Barlean. "Flax seed and other organic oils are considered semi-perishable food products and their nutritional value is preserved in their freshness," says Bodenbach.

Flax is back 
The current interest in flax seed oil for health isn't new. The medicinal properties of flax seed oil were recognized by Hippocrates in ancient Greece.

What was recognized thousands of years ago was forgotten till 1929 when researchers at the University of Minnesota discovered fats are required to sustain life. But it has taken another six decades before health authorities have begun to recognize the consequences of essential fatty acid deficiencies in the population at large.

By the 8th century Charlemagne, the Roman emperor, ruled that every citizen of the Roman empire had to consume flax seed every day to maintain health.

Over a hundred and fifty years ago wild game, fish, eggs and whole grains were sources of Omega-3 fatty acids. Today the milling of grain removes the fatty acids. Other essential nutrients are added back into flour except the fatty acids because they reduce the shelf life of the flour. Laying hens, even the ones advertised as "free range," have no access to Omega-3 fatty acids in their diet. Eggs now provide little Omega-3. Essential Omega-3 fats are missing from the food chain and Americans are paying a steep price for this in poor health.

Barlean's: It's a family affair 
Back on the Barlean's farm, Bruce, known as the Tom Sawyer of his family, has recruited his sisters to join his cause. Jo Ann works in flax production and Karen is the bookkeeper and controller. Cindy has taken over the Barlean's fishery, which still offers fresh fish. They even offer canned pink salmon under the Nature's Bounty label. It's a real family affair. Dave maintains a complete machine and metal working shop on the farm. His latest project is to build silos to house the truck loads of flax seed that arrive weekly. Dave also has a tanker truck that sprays sludge, a by-product of seed pressing, onto the family farm land. The grass on the Barlean's farm is noticeably greener than their neighbors. Preserving and profiting from nature has become a trademark of Barlean's.

Typically the Barlean's product moves off store shelves faster than their competitors and savvy consumers are willing to pay a bit more for the pressed-on-demand freshness.

Even with supplementation it takes months to replenish the body with Omega-3 fatty acids. Both fish and flax provide the essential Omega-3 fatty acids. But only flax, with a 4-to-1 ratio of Omega-3 over Omega-6 fatty acids, can quickly rebalance the body with essential Omega-3s. One tablespoon of flax seed oil provides 7700 mg. of Omega-3 oil, which is equal to 5 to 10 fish oil capsules. No wonder Dave Barlean gave up his fishing boat to press flax seed. Until Omega-3 oils are replaced in the food chain, Barlean's has some tall orders to fill.